White Paper

White Paper

The White Paper was created as a result of the SAR – PSML Industry Dialogue, which aims to support the daily cooperation of three environments: Buyers, Agencies and Marketers and to develop the best procurement and bidding standards in marketing categories.

More information about the White Paper

Report on the signing of the standards of the White Paper of the Marketing Communication Industry by the CEO of LOTTE Wedel and the Presidents of SAR and PSML

The White Paper consists of 10 chapters
devoted to 9 categories :

  • Public Relations,
  • Events,
  • Full Service communication,
  • Advertising Film Production,
  • Incentive Travel,
  • Media,
  • The study,
  • Branding,
  • Digital

Each of the chapters of the White Paper has been developed by a group of experts and contains a description of the most effective practices as well as detailed guidelines and publicly available models of tender documents to be used .

Each chapter contains knowledge that you can use for your own needs and get better results . Join those who apply best practices and play fair.

Get to know the best fair play procurement standards and use tools useful in selected marketing categories.

Click here to find out more

White Paper news

White Paper of Media is now available!

White Paper of Media is now available!

Increase your chances of getting the most effective solutions and offers in a media tender! Standards, efficiency and education in one place. Download White Paper - Media Each of the chapters of the White...
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Wedel is the first advertiser to sign new standards for the White Paper

Wedel is the first advertiser to sign new standards for the White Paper

Signing the standards means declaring their promotion and application in everyday business activities. It also means a commitment to partner cooperation with contractors, mutual communication, exchange of knowledge and experience, and seeking solutions in...
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